Mobile Health Interventions

Please stay tuned for our new services to help families.

What we do

What we do: We guide through through the process of building a tailored personalized intervention for every client based on the clients assessment data, You have the option of creating new content or our existing library of messages by assessment domain. We focus on low touch automated interactive client driven interventions for prevention, wellness, and as an adjunct to care.

What we do not do: We are not a care coordination and management platform. If you are interested in interactive provider to patient messaging for behavioral health conditions, please visit Sense Health. Note: Dr. Muench is on the Advisory Board of Sense Health.



Founded in 2009 by Frederick Muench, Ph.D. a clinical psychologist whose expertise is in technology based interventions for mental health treatment and Douglas Leu an application developer with 20 years experience in mobile and wireless technologies. .

Received Small Business Innovation Research in 2010 grant from the National Institute on Drug Abuse at NIH to develop the interactive JITAI Master professional research & intervention system for substance abuse. Then expanded to multiple behavioral health conditions. Launched informational/educational messaging programs in 2011.

Sold in 2013 – reacquired in late 2014.

Customers include: NYU, Columbia University, Bloomington Hospital, Northwell Health, Stopping Overshopping and more.

What we do: We walk you step by step in building custom tailored automated mobile applications for behavioral health conditions that include interactive features, personalized messaging, concern significant other and provider alerts and more. We tap into any data source and tailor your mobile program to your data. We have a base library of over 2000 messages for a range of conditions and use messaging, IVR, email and internet mediums to build interventions.

What we do not do: We are not a care coordination platform for ongoing chronic disease management. While we have provider and or organizational alerts, we focus on building interventions that have a low provider need once they are launched. We focus on prevention, self-guided direct to consumer programs for wellness, and secondary behavioral and mental health conditions. If you are interested in care coordination and chronic disease management please go to Sense Health. They are a great care coordination platform. Note: Dr. Muench is on the Scientific Advisory Board of Sense Health.

Custom Intervention Development

We are experts in adaptive mobile intervention development using your data. We walk you through the process of building a custom intervention based on tailored assessment processes and existing data.

We help you build interventions for your population based on optimal timing, adaptation and content. We ignore what doesn’t work and help you tailor your interventions based on what does?

Building engaging interventions is about asking the right questions.

  • How do we best assess our population?
  • How do we adapt the intervention based on  goal achievement?
  • What are the reinforcers to build initial engagement for specific populations??
  • What are the reinforcers to build sustained engagement?
  • When do you NOT intervene to reduce burden?
  • When do you introduce social reinforcement and what kind?


Relevant Publications by Dr. Muench

Muench, F., Tryon, W., Travaglini, L., & Morgenstern, J. (2006). Maintaining motivation using audio review. Journal of Substance Use, 11(3): 191-204. PMCIDNA

Muench, F., Weiss, B., Kuebis, A. & Morgenstern, J. (2013). Developing a theory driven text messaging intervention for addiction care with user driven content, Psychology of Addictive Behaviors, 27(1), 315-321. PMCID: PMC3531566.

Kuerbis, A., Armeli, S., Muench, F., & Morgenstern, J. (2013). Motivation and self-efficacy in the context of moderated drinking: Global self-report and ecological momentary assessment. Psychology of Addictive Behaviors,27(4), 934-43. PMCID:PMC3980541

Muench, F., van Stolke Cook, K. Kuebis, A., Morgenstern, J., & Markle, K.. (2014). Understanding mobile messaging preferences to inform development of goal-directed behavioral interventions. Journal of Medical Internet Research, 16(1):e14. PMCID:PMC3936297

Muench, F. (2014). The promises and pitfalls of integrating digital health technologies into alcohol treatment. Alcohol Research, Current Reviews, 36(1), 131-142. PMCID:PMC4432853

Morgenstern, J., Kuerbis, A. & Muench, F. (2014). Ecological momentary assessment and alcohol use disorder treatment.Alcohol Research: Current Reviews, 36(1), 101-109. PMCID: PMC4432849

Google Scholar Link to Peer Reviewed Publications

Messaging References

Fry JP, Neff RA. Periodic prompts and reminders in health promotion and health behavior interventions: systematic review. Journal of Medical Internet Research. 2009;11(2).

Head KJ, Noar SM, Iannarino NT, Grant Harrington N. Efficacy of text messaging-based interventions for health promotion: A meta-analysis. Social Science & Medicine. 11// 2013;97(0):41-48.

Hall AK, Cole-Lewis H, Bernhardt JM. Mobile text messaging for health: a systematicreview of reviews. Annual review of public health. 2015;36:393.

Free C, Phillips G, Watson L, et al. The effectiveness of mobile-health technologies to improve health care service delivery processes: a systematic review and meta-analysis. PLoS medicine. 2013;10(1):e1001363.

De Leon E, Fuentes LW, Cohen JE. Characterizing periodic messaging interventions across health behaviors and media: systematic review. Journal of Medical Internet Research. 2014;16(3).

Buller DB, Borland R, Bettinghaus EP, Shane JH, Zimmerman DE. Randomized trial of a smartphone mobile application compared to text messaging to support smoking cessation. Telemedicine and e-Health. 2014;20(3):206-214.

Wendling C. Case Study: Geisinger Health System: Reducing Patient No-Shows. Paper presented at: mHIMSS2014; Orlando, Fl.


Messaging Programs​


The dashboard helps organizations develop and manage their programs (unlimited), add/remove clients, tailor messages and more.



Precision Tailoring

Mobile Health Interventions assists your organization in harnessing your data to build personalized Just-In-Time Adaptive Interventions (JITAIs) for every client you reach.​

Whether an EHR, fitness tracker or self-report assessment, we can turn your data into a tailored intervention for every client you reach. ​​

By examining every component of your existing assessment platform, we help you create an intervention tailored to both your organization and each individual in your population then use agile intervention development procedures to iterate the intervention over time. ​​


Precision Tailoring​

Our unique tailoring agent guides you to develop personalized programs for each and every client based on their assessment results.

Custom Development

We walk you through the process step by step of developing personalized behavioral health assessments and interventions for your specific needs. ​

Provider Dashboard

​You have complete control over your intervention from beginning to end. Manage messages, clients and intervention tailoring 24/7.

Behavioral Interventions​

We have specialized programs for a range of behavioral health issues for immediate use or as a template for your custom interventions.


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A tremor in the Force. The last time I felt it was in the
presence of my old master





Contact Info


254 Sixth Avenue, Suite 1, Brooklyn, NY 11215